How to build a High Performance Culture

How has Charles built an organisation that produced sustainable success? What is the culture that underpins great success in sport?

Charles explains that excellence has to become the norm and how true teamwork was achieved. He uses very clear examples to emphasise the importance of accountability in a High Performance Culture, and the crucial role that coaching plays in this.

This presentation gives you a good insight into how this winning environment was implemented, step by step, in the 4 year lead up to the home Olympic Games. As a leader yourself, you will receive some practical advice to use in your own organisation.
Topics covered:

-Traits of a High Performance Culture
(resilience, no excuses, high expectations, optimism etc)
- How to build a High Performance Culture (4 pillars).
- Small margins in a competitive market
- Excellence through selection.
- How demanding should a leader be?
- The winning spirit within a team of individuals

Teamwork for non team players.

Because Charles has been working in leaderships positions with team sports as well as individual sports he is able to tell from own experience what the fundamental pillars are for effective team work. Especially for groups of people who are not natural team players. He elaborates on how important it is in those situations to have:
- a common goals
- shared team values
- clarity of roles
- and to embrace the differences within the team

The difference between friendship and professionalism will be discussed as well as how to deal with "difficult" team members.

High Performance Coaching:
" The Inconvenient Truth "

After many years of coaching at the highest level, Charles knows the road to the podium. He can vividly depict the role of the coach is in this journey.

As Head Coach of the British athletics team at the London 2012 Olympic Games, Charles played a vital role in what is now known as "Super Saturday". The evening of the 4th of August 2012, when 3 gold medals were won in the Olympic stadium within 44 minutes, has been named by the BBC as the most heroic moment in the history of British sport.

What lead to these wonderful performances and what was the role which the coach played in this? Charles van Commenee, known universally as a straight talker, has quite a forthright view on this. He does not search for the easy way because: "you can usually find convenience at the periphery of a project, but at its heart you will find the inconvenient truth"

A lot of managers are very capable of ticking the right boxes, but the real difference is usually made by doing the most essential things really well. The coach should give direction when it comes to prioritising. Charles explains his proven method of Performance Management using the Five Steps Approach:

1. Identify the performance gap by comprehensive benchmarking
2 Set a strategy to close the performance gap
3 Set process goals
4 Formalise agreements and conditions
5 Detailed evaluation

Tailor made presentations

The content of the presentations can be customized to fit your individual needs or requirements. Any challenges or issues specific to your organisation or corporate culture can be taken into account when preparing the presentation. A number of conversations will take place in the lead up to the event so that you can be sure that your own team members and employees will be given the right message.

All presentations can be offered in English or Dutch.


  • Lord Seb Coe (Directeur Organisatie London 2012 , Olympisch kampioen en voorzitter Brits Olympisch Committee):

    "Charles has brought a very different mindset to British athletics. He"s changed the culture of sport in Britain"
  • Michael Johnson
    (BBC commentator , meervoudig Olympisch kampioen) :

    Charles brought some much needed realism and honesty into the sport. He changed the culture of mediocrity and that"s why they"ve won those medals"

  • Denise Lewis (BBC commentator en Olympisch kampioene):

    "He challenged our athletes and coaches, asking more of them than they"ve ever been asked. He brings out the fighter in them, and I"d challenge any of them to say he has not made a difference"

    "The man who orchestrated Super Saturday, the greatest night ever in British athletics. He is the most successful, if controversial, coach UK Athletics ever had"


    "Charles van Commenee leaves a very different landscape to the one he walked into"

    'He had authority, credibility and implemented effective change'